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Private label rights (PLR) allow buyers to market a product under their own brand or name, without the expense of developing it themselves. This concept has been used in both offline and online marketing, often with intellectual property such as articles and e-books. The original developer retains the copyright and may receive compensation for modified or repackaged products.
Also known simply as PLR, a private label right is a form of private label that is most commonly associated with Internet marketing products. Essentially, the owner of a product made available online will sell a portion of the rights to that product to others, for a price. This allows buyers to label the product as their own and in turn market it under their own brand or name. The owner generally retains the copyright to the original product.
With private label rights, buyers are able to waive the expense of developing a product on their own. Instead, they can buy the rights to market a product under their own special name, often finding ways to use the product in ways other than the original application. While essentially identical to the original product, the private label product will often have a new name, be sold with different packaging, and may even be repurposed to meet the needs of a different target audience of consumers.
The concept of private label rights has been around for many years and is often used offline and in online marketing environments. A common example is the telecommunications field after the deregulation of that industry in the 1980s. Before long, a number of new companies providing specific services such as long distance or audio conferencing have entered into private label agreements with established companies to use their programs and facilities rather than operating themselves. Private label allows the buyer to market those products themselves, even if they are getting services from another vendor.
In the online world, private label rights are often associated with the use of intellectual property, such as articles, e-books and similar electronic products that are repackaged and sold under a number of different names. Here, the original developer of the property sells a portion of his rights to any number of buyers, while retaining the original copyright. Such buyers may then move on to repackaging the property as their own, sometimes tailoring it slightly for a specific target audience. Depending on the terms of the agreement governing the extension of private label rights, the originator may continue to receive a small amount of compensation from such modified or repackaged products for a period of several years or until the terms of the agreement they are not completely satisfied .
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