Private label rights (PLR) allow buyers to market a product under their own brand or name without developing it themselves. This concept has been used in both offline and online marketing, often with intellectual property such as articles and eBooks. The original developer retains the copyright and may receive compensation for a period of time.
Also known simply as PLR, a private label right is a form of private label most commonly associated with Internet marketing products. Essentially, the owner of a product made available online will sell a portion of the rights to that product to a third party for a price. This allows buyers to label the product as their own and in turn market under their own brand or name. The owner usually retains the copyright to the original product.
With private label rights, buyers can forgo the expense of developing a product themselves. Instead, they may acquire the rights to market a product under their own special name, often finding ways to make use of the product in ways other than the original application. While essentially the same as the original product, the private label product often takes on a new name, is sold in different packaging, and may even be repurposed to meet the needs of a different target audience of consumers.
The concept of private label rights has been around for many years and is frequently used both offline and in online marketing environments. A common example is the field of telecommunications after the deregulation of this sector in the 1980s. Before long, several newer companies providing specific services, such as long distance teleconferencing or audio, entered into private label agreements with established companies to use their programs. and facilities rather than operating on their own. Private labeling allows the buyer to market these products on their own, even if they are receiving services from a different supplier.
In the online world, private label rights are often associated with the use of intellectual property such as articles, eBooks and similar electronic products repackaged and sold under many different names. Here, the original developer of the property sells a portion of its rights to any number of buyers, retaining the original copyright. These buyers can then repackage the property as their own, sometimes tailoring it slightly for a specific target audience. Depending on the terms of the contract governing the extension of private label rights, the sender may continue to receive a small amount of compensation for these modified or repackaged products for a period of several years or until the terms of the contract are completely fulfilled.
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