Search engine results are websites that appear when a person searches for keywords on a search engine. The results can include pages that match the keywords, advertisements, or high-quality pages. Specific keywords can help narrow down results, and some businesses pay to be listed at the top. Search results can be limited to certain sources, and some people prefer searching on reputable websites. Website owners want their pages to appear at the top, and there are methods to improve page rankings.
Search engine results are those websites that appear when a person searches for one or more keywords on a search engine. The page that appears when a search is initiated is called a SERP or search engine results page. There can actually be numerous SERPs for a single search.
For major search engines such as Yahoo!® and Google®, among many, the results may include pages that most closely match your keywords (KW). These can define the keyword you are looking for, discuss some aspect of keywords or be advertisements related to keywords. The amount of results can vary significantly depending on how many websites focus on your search term or keyword. Sometimes a KW search returns just a few search engine results, and other times there are so many results that it could take days or months to read them all.
It can be helpful, when there are many search engine results, to make a search more specific. If a person is looking for how to trim a dog’s nails, there would be no point in looking up nails, nails, dogs or dog nails. Instead the more accurate term might be “Trim a dog’s nails” or “Trim the dog’s nails.” This could help people find those pages best suited to what they really want to know. Other topics are so vast, like anything celebrity-focused, that it can be harder not to find numerous results, no matter how narrow your search.
There are a few things to keep in mind about search engine results. Some businesses pay search engines to list their pages in the top results. Advertisements can be integrated into results or they can be in a separate section so people can tell them apart. Other results occur in what is referred to as an “organic” mode. This means that these pages may be listed at the top of the SERP because the search engine has ranked them as higher quality and more related to KW search. Sites that sell a product may still appear organically, but may be marked as commercial or advertisement.
Search engine results can sometimes be limited to certain sources of information. For example, if a person is looking for news on a topic, he can use Google® to search for keywords in the “News” section. Alternatively, people can search for images through the “Images” section of Google.
Because the results of a search can often be overwhelming, some people prefer to search for terms on reputable websites. For example, if a person wants a wiseGEEK article on a particular topic, they can simply go to the front page of wiseGEEK and search for that topic. Other people look at Wikipedia, reputable medical sites like the Mayo Clinic, or many other sites.
In this case, searches remain local to the specific site, although some sites give people the option to search elsewhere. For example, search results might return “There are no matches for that term.” Near or around the KW box where the term was submitted, you may see “Googling® for this term?” or some other option with similar words.
For website owners, it is desirable for a page to appear at the top of search engine results. This can increase website traffic. There are a number of methods to improve page rankings or the ability of web pages to appear at the top of a SERP. All search engines have varying ways of determining page ranking, and it can be helpful to understand these to improve your chances of ranking higher.
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