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Shelf talkers are small signs placed on shelves to highlight products for sale, often combined with endcaps to increase visibility. They can announce sale prices or offer discount coupons, and are a cost-effective marketing tool used by various retail businesses to increase sales.
Shelf talkers are sales tools often used in various types of retail businesses. The speaker is a small sign that is strategically placed on a shelf to call attention to a certain product being offered for sale. The sign usually features vibrant colors and images that capture the attention of shoppers and make them want to consider purchasing the product.
It’s not unusual for shelf talkers to be combined with another retail approach known as an endcap. Essentially, end caps involve placing products at the ends of shelves and at a height where they are most likely to be seen by consumers. When paired with a shelf speaker, the endcap makes it very easy to highlight a product that is currently offered at a discount, and thus generate additional sales which help increase the profitability of the store.
There are several ways to use bookshelf speakers creatively. Perhaps the most common approach is to design a small, colorful sign that announces a sale price on a particular item. The sign itself normally hangs over the edge of the shelf, making it more easily visible to any passing shoppers. This approach can be used to sell products that haven’t moved as expected, allowing the retailer to make room for other, hopefully, more profitable goods.
Another type of shelf talker is a discount coupon. Like the sign announcing a discounted price, shelf talkers designed as coupons tend to hang over the edge of the shelf and grab shoppers’ attention as they move down the aisle. The coupon usually announces a specific amount that will be deducted from the retail price of the product, making it easy for consumers to see if the coupon value will reduce the overall price enough to make the product attractive to them.
As a marketing and sales tool, using shelf talk is a time-honored tradition. The device costs relatively little to produce, takes very little time to set up, and can often lead to increased sales that more than justify any investment of time or resources in creating the discount campaign. Best of all, many dealers can simply remove the markings when the special is finished and keep them for use at a later date.
Many different types of retail businesses make use of shelf talk. Supermarkets and pharmacies are constantly using this type of sales tool. Apparel, shoe stores, and even retailers such as candle stores, appliance stores, and general merchandising businesses find this simple resource very effective in grabbing customers’ attention and increasing overall sales.
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