Skyscraper ads are thin, vertical ads that run alongside text on websites, popular because they don’t interfere with reading. They generate revenue per click or purchase and are often used on content-driven websites. They can also be found on search engines and can be created by web programmers. Skyscraper ads are a good alternative to horizontal ads that can be annoying and interfere with quick searching.
Skyscraper ads are advertisements that you will find on a number of websites, which tend to be thin and long and appear on one side of the web page. They are often created for websites where the ads, if clicked on by readers, generate money for the website owner. You will often see this with ads from Google® and other search engines. Website owners who post about their interests can include ads on their pages that will generate revenue per click or sometimes per purchase.
As more of these content-driven websites have popped up on the internet, a frequent complaint has been that ads are annoying by getting in the way of web pages and interfering with the site’s content. Many of these content sites offer great advice or great writing on topics of interest, but the advertisements that scroll horizontally across the page can be quite annoying.
To this end, skyscraper ads have become very popular. Since they run alongside text vertically and are often contained in a box, you don’t have to pay attention to them while reading text on a website. On the other hand, if you are interested in products related to the topic you are reading, you can easily look at skyscraper ads for all sites that could help you buy a good or service you have read about.
You will also see skyscraper ads on real search engines, where they are again at the side of the page. This means that when you are researching a topic, most of the top sites listed will be information rather than attempts to sell you something. This isn’t always the case. Sometimes a topic with little internet information will have additions directly below a search, in addition to the high-rise ads on the side of the page.
Web programmers who sell ads on their pages can create skyscraper ads. Many like them because they don’t get in the way of the text and can take up the length of the page. Essentially, however long your topic, the text can be framed on one or two sides by tall advertisement “skyscrapers.” The normal width of a skyscraper ad is 120 pixels, although some people tend to have a slightly wider “building” if their copy is short and they want to place another ad. In the Google® AdSense program, skyscraper ads come in two widths, or you can create your own sizes.
The trend of featuring high-rise ads is a good one. Many people now deliberately leave pages alone where large advertisements break up every word or every few paragraphs. These horizontal ads or words with hyperlinks can be a problem for anyone who wants to get information quickly, without a barrage of advertising. Conversely, skyscraper ads don’t interfere with quick searching, but allow users who want to view commercial sites or offers related to their search to do so.
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