Syndication shows are broadcast by local broadcasters who negotiate syndication rights with producers. They generate profit for producers and fill programming gaps for local stations. First-run syndication is developed specifically for syndication, while off-network syndication shows are reruns of network shows. Public broadcast syndication produces educational content for public broadcasting companies.
Syndication shows are television programs broadcast by individual local broadcasters, each of which has to negotiate syndication rights on its own. This is in contrast to network shows, which are produced by a television network and distributed to the network’s local affiliates for exclusive broadcast. There are different types of syndicated shows, with sitcoms, educational programs, and tabloid-style shows being very popular, and there are a couple of syndication formats.
When content is distributed, the company that owns the rights to the content negotiates with the people who want to broadcast it. For example, a producer of a television show might agree to assign the rights to a local affiliate in exchange for cash payments, airtime for commercials, or airtime for other shows. Syndication is designed to distribute shows to a large area, with producers targeting local stations with the goal of covering a lot of ground, ensuring the show is seen by as many viewers as possible.
Syndicated shows can generate a lot of profit for a producer, keeping the content on the air and bringing in money. They’re also useful for local stations, because many network companies don’t provide enough content to fill a full day’s worth of programming. Syndicated shows can be used to fill the gaps, providing something for potential viewers to tune into.
In first-run syndication, a show is developed specifically for syndication and aired as a syndication show from the start. First-run syndication is also common with foreign television programs. In one country, for example, stations vie for the rebroadcast rights to another country’s shows, airing them in syndication across multiple networks. Syndication allows the content to reach a wider audience and generates a decent profit for the foreign production company.
Off-network syndication shows are reruns of shows that originally aired on network television. Some classic television shows have been running continuously for decades, thanks to off-network syndication, and stations may also pick up newer shows for off-network syndication, hoping to attract viewers by offering popular shows.
In public broadcast syndication, producers develop content specifically designed for public broadcasting companies. The contents are often of an educational nature, with programming that adheres to the mission of public broadcasters. These shows are rarely syndicated outside the public broadcasting system, because they are considered special interest programs.
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