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Travel companies create affiliate programs to offer customers various travel options and pay affiliates a commission for successful sales. Most programs pay cost per sale (CPS) and are primarily for online use, but some offer offline options.
Travel companies looking to gain a strong business edge by offering successful affiliates a way to make money create travel affiliate programs. There are different types of travel affiliate programs dedicated to offering customers hotel reservations, airline tickets, car rentals and many other aspects associated with travel. Travel companies often combine several or all aspects of travel, giving franchisees more ways to earn money. Travel affiliate programs typically pay cost per sale (CPS) and rarely pay cost per lead (CPL). Some companies offer offline affiliate marketing, but most are for those with a blog or website.
Travel agencies often use affiliate programs to drive sales by offering affiliates a commission, but only if the affiliate can make a sale or offer a benefit. This ensures that the franchisee only gets paid if they are successful, unlike employees who get paid hourly, and prevents the travel company from paying you money unless the company is making money. Third-party services often take responsibility for maintaining the affiliate program for travel companies, but sometimes the travel company will do this job without that service.
Travel companies often offer customers a myriad of travel choices, which gives the affiliate a better chance of earning a higher commission. The company will normally offer airline or cruise tickets, hotel reservations, vacation packages, theme park or event tickets, and car rentals. For travel affiliate programs that pay affiliates a percentage of the total sale, this can result in a large commission payout.
Most travel affiliate programs will only pay affiliates per CPS, which means a sale must be made through the travel company. Some travel companies pay a flat fee or a percentage of the total travel cost to the selling affiliate. CPL means that when someone joins the travel company’s mailing list or requests a travel expense quote, depending on the terms of the program, the affiliate will be paid to get a new travel company benefit. The CPL is very low, usually less than $1 US Dollar (USD).
Like most affiliate marketing, travel affiliate programs are built primarily for online use. Affiliates are provided with tracking links, and when someone clicks on the link and pays for the trip, the affiliate responsible for offsetting the sale is rewarded with a commission. Some travel companies offer offline affiliate programs, which allow agents to make plans for a client and receive a commission without owning a website.
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