Webisodes are short online films used for marketing purposes by entrepreneurs, major media, and gaming companies. They are also used by student filmmakers and television networks to showcase talent and promote shows. Webisodes can increase website traffic and build a strong fan base.
Webisodes (Web Plus Episodes) refer to short online films made for an Internet audience. Webisodes can serve many purposes, but are generally used as a marketing tool. From entrepreneurs to major mainstream media, webisodes are playing an increasing role in online content.
Student filmmakers use webisodes to build libraries of 60-second short films, particularly in the horror and animation genres. Some webisodes end up on websites like YouTube, giving creators additional exposure. While the movies are short, webisodes are the online equivalent of a clip reel and can showcase talent very effectively, 24/7. Some online entrepreneurs are making episodic pieces, using a webisode for each installment.
Webisodes are also key to online gaming companies promoting current games and creating hype for upcoming releases. Like movie trailers, webisodes can whet the appetite of the gaming community. By creating the right advertising tool with a webisode, players can see what the “next big challenge” will look and feel like before the coding is even dry.
Major television networks use webisodes to promote top shows. Key scenes cut from episodes that have already aired highlight the characters and charm of the show. Short webisodes are well suited to the assumed short attention span of the audience. A clip is even more fun than simple still images, graphics and text on a web page.
The Public Broadcasting System (PBS) makes selected documentaries available online in a series of webisodes. The webisodes are named individually, similar to how DVDs divide a movie by movie scenes for easy navigation. This allows surfers to watch all or just part(s) of a special. Webisodes also make it easier to watch a program during a period of nights when the weather doesn’t allow for extended viewing.
Webisodes can be a valuable tool for self-promotion and marketing. Used correctly, webisodes can increase website traffic and help build a strong fan base. A picture might be worth a thousand words, but a moving picture seems to be worth even more, judging by the popularity of webisodes.
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