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Promotional models engage potential customers to sell products at events like trade shows. They attract attention and provide information about the brand being promoted, often requiring physical appeal, outgoing personality, and good conversational skills. The job can be a stepping stone to print modeling, but working conditions can vary.
A promotional model is someone who helps sell a product or service by actively engaging potential customers. They often work at trade shows, conventions and various other types of special events. As they are interacting with other people, promotional models are different from print, runway and other types of models. Its main function, according to many marketers, is to provide information and entertainment. In the process, they raise awareness of the brands being promoted, with the aim of increasing product sales.
In many cases, one of the most important duties of the promotional template is to attract attention. Promotional modeling jobs are available in many different types of venues, selling a variety of products. A company might use promotional models at a car show, for example, or at a video game convention. Popular drinks such as beer and energy drinks are also products they often promote. Typical promotional template requirements may vary, but your assignments generally consist of handing out literature or product samples and answering questions.
One promotional model job description can involve much more time and work than another. For example, while many jobs promote the image of getting paid to have fun, there is often tedious work to be done before and after the actual event. Before events, models may have to help with setup, carrying items, and helping out in other ways. They often mingle and socialize with attendees during the event, presenting information about the product or service and answering questions. Afterwards, they may be asked to help other employees clean up and get ready to leave despite being on their feet for hours promoting a product.
In general, a competitive candidate for a promotional modeling job is young and physically attractive. Models are typically, but not always, female. Professional modeling experience, while not always necessary, is often helpful, along with some knowledge of marketing or retail practices. In addition to having physical appeal, promotional models often need to be outgoing and have good conversational skills, as well as the ability to explain a product or service with intelligence and enthusiasm to small groups and large audiences. For those who do manage to be promotional models, the job can often be a stepping stone to print modeling.
Working conditions as a promotional model can vary depending on several factors such as company, audience and location. For the most part, aspiring promotional models must be flexible and able to handle potentially high-pressure marketing situations. Additionally, some people may be offended by certain practices, such as being called “booth nannies” at trade shows. In that case, a person might want to look into modeling work with a different type of company, such as one that doesn’t specifically cater to young men and requires them to dress suggestively to attract attention.
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