Promotional product distributors provide industry knowledge and guidance to customers in selecting effective promotional products. They can also prevent costly mistakes and offer special services, such as expedited shipments and product samples.
Promotional product distributors make it easy for their customers to purchase promotional products from manufacturers. Distributors have industry knowledge and can prevent customers from making mistakes. Customers may find that they receive better service from distributors than going to websites or catalog companies.
The distributor must have extensive knowledge of promotional advertising and be able to guide customers in developing promotional campaigns and selecting products. This knowledge is useful in developing promotional marketing strategies. A distributor can suggest effective combinations of products, events and media. Different promotional gifts will be more effective in different situations.
Effective corporate and consumer promotional items make a lasting positive impression on the recipient. Experienced promotional product distributors will know which products are most appreciated. It is likely that they are aware of the latest trends in promotional products, so distributors’ customers can look advanced by using these products in their campaigns.
At trade shows, items that are lightweight but too large to fit in pockets or purses, such as promotional rulers, can attract attention and encourage attendees to visit the organization’s booths. Other items may be more effective when mailed or distributed during a sales call. For example, a calendar can be mailed to potential clients and a crystal paperweight can be hand-delivered. Any of these business promotional items can effectively promote the organization to the prospective customer who uses it every day.
In addition to suggesting items for various promotional situations, promotional product distributors can help customers make costly mistakes. By printing on promotional items, a distributor can understand what type of artwork will be effective printed on various products. With experience, the distributor can become aware of items that should be avoided. Some products may look attractive on a website, but in reality, the quality can be poor and turn potential customers away.
Many distributors carry product samples, which allow customers to see and touch the products before purchasing. Samples will appeal to customers who like to know exactly what they are buying. This is normally not possible when ordering strictly from a website or catalogue.
Customers can also save time by working with a distributor. With the dealer’s experience and industry relationships, he will likely be able to purchase products more quickly. Promotional product distributors can also afford unusual and hard-to-find products. A distributor can also obtain special services for its customers, such as expedited shipments or priority fulfillment of out-of-stock orders.
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