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Hospitality consultants specialize in helping businesses in the hospitality industry, such as hotels, restaurants, and theme parks, to start, improve, or renew their operations. They provide a range of services, including project planning, menu development, staff training, and marketing. Hospitality consultants may have professional qualifications or substantial industry experience. They work with clients to identify their needs and goals and propose plans to achieve them. Networking opportunities and membership lists are available through professional organizations. Successful consultants must stay up-to-date with industry trends and demographics.
A hospitality consultant works with members of the hospitality industry to start, improve or renew businesses. This can include theme parks, attractions, restaurants, hotels and related facilities. Hospitality consultants may choose to specialize in a specific industry area, such as restaurant or resort management, in order to provide the best services to their clients. Some have professional qualifications such as degrees, while others have substantial industry experience that can be applied in consulting sessions.
At a client kick-off meeting, the hospitality consultant can discuss the project and goals. This allows both parties to determine if they are a good fit; someone who focuses primarily on bars, for example, might not be a good consultant for a company working on a plan for a chain of coffee shops. Consultants can use the information from this meeting to begin planning the project, considering target demographics, client needs and goals, and other factors.
New facility development often includes hospitality consultants. They can help with decisions ranging from decor to menu development and can offer services such as focus groups with potential customers, assistance with advertising and the development of training programs for staff. As the facility goes into production, the hospitality consultant can oversee construction, decoration, and training. Similar services can be provided to companies interested in renewing and changing their business mission.
Failing companies or businesses concerned about staying competitive may also enlist the services of a hospitality consultant. In this case, the consultant can assess the business, identify strengths and weaknesses, and meet with the client to discuss them. This provides an opportunity to propose potential plans for rescuing a business or keeping it thriving; a restaurant, for example, may need to update its menu or staff training procedures to attract new customers and keep pace with the competition.
Professional hospitality consultant organizations provide networking opportunities as well as membership lists for potential clients. People can choose to join an organization so they can attend conferences, receive trade journals, and access clients looking for referrals in the organization. A career as a hospitality consultant requires constantly keeping up with the industry and becoming familiar with different demographics. Clients rely on their consultants to help them make sound and efficient business decisions and may return to them for future work if they are satisfied with the quality of service. Exclusive contracts may be available for clients who wish to hire a full-time consultant.
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