Media analysts observe the interaction between companies and the media, and use objective and subjective measures to understand how well a business or product is covered in different media. They are well-paid and specialize in areas such as social media analysis.
The media analyst’s burden can embrace a series of activities. In thermos gerais, it is the activity to observe the interaction between companies or other organizations and the media. No meanwhile, isso can envolver medidas objetivas and subjetivas and be motivated by diferentes necessidades.
A type of media analysis is the market study to find the best place to promote a specific business. Generally, they are a very objective type of project, based on extensive use of statistics. They trabalho demand that the analyst does not just understand the numbers, but also understands them as numbers if we relate and affect an outro. For example, we would like to know our gastos of consumers so that we can afetar or melhor local to promote a product. An analyst can decide that a product that is normally best advertised in consumer magazines for consumers should be advertised in tabloids in Natal, when the least amount of money is likely to appear.
Another form of media analysis is understanding how well a business or product is captured and covered in different media, such as newspapers, television and the internet. It involves a combination of subject and objective skills. Parte do trabalho envolve simply acompanhar a frequência com que um produto è cinado e quantis pessoas viram o artigo, programa o site. But the trabalho also envolve fazer julgamentos sobre se o artigo creata una imagem positive or negative and what a specific public import for the success of the product.
The average media analyst is relatively well paid. In May 2009, the Simply Hired site listed the average position of media analyst in our US States as I aim for a salary of US $61,000 in US dollars. By employing a sufficiently specialized knowledge, the salaries of media analysts do not vary as much by location as by many jobs. No meanwhile, there is a very broad range of salaries in all sectors, depending on the position occupied and the level of experience.
The media analyst’s paper is constantly changing. Now, there are specialized functions as a social media analyst. Isso envolve acompanhar a maneira comeo um produto, empresa ou até mesmo um indivíduo è tratado online. The trabalho can be much more complicated, since it doesn’t involve simply thinking about the original page that mentions or assumes. The analyst must also take into consideration the number of visitors that a page receives, what influence the sites linked to it and what comments it receives from users on its own site, on other sites, and through frequent contacts on sites such as Facebook and Twitter .
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