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E-commerce services include payment and shipping options, deferred payment, and secure protection of personal information. Retailers offer easy site navigation, one-click options, and advanced features to attract customers and improve their shopping experience.
Ecommerce services are as diverse and numerous as those offered in ordinary brick and mortar retail stores. The wants and needs of consumers are the focal points of both types of commerce; happy consumers translate into high sales and higher profits. E-commerce services include payment and shipping options for customers, as well as commercial options for running and promoting businesses.
For the convenience of the customer, ecommerce payment options often include more alternatives than offline purchases. In addition to payments by check, money order, credit card, and debit card, e-commerce sites often accept fund transfers from online payment systems. These systems provide consumers with an online account that securely accepts deposits and allows for quick, secure, and easy payment processing for purchasing goods and services online. Transaction fees are usually minimal or free to the consumer. Online payment processors may offer free processing as they profit from other services provided on their sites or through service and product links.
Another payment option not readily available in regular retail stores is deferred payment. Ecommerce services sometimes offer a buy now, pay later option for a small fee. The buyer agrees to the payment terms and provides a credit or debit card number or bank account information for the seller to access later.
To provide a sense of security and gain customer trust, most e-commerce sites ensure the protection of customers’ personal information such as credit card and bank account numbers, social security numbers, addresses and telephone numbers . Third party companies provide these services by encrypting sensitive information. This encryption helps prevent identity theft and invasion of privacy.
Apart from secure payment options, retailers regularly offer other ecommerce service options to attract their customers. Easy site navigation is often the top priority for customers, followed by the ability to change their mind during the buying process. Ecommerce services can provide one-click options to change order quantities, sizes, colors, and styles, as well as to browse and change shipping options.
The merchant can also choose e-commerce services to evaluate a site’s progress and problems and incorporate solutions or upgrade options for consumers. These include inventory tracking, cross-sell icons and links, order and shipment notifications for customers, and automated notifications to follow up on customers to rate their satisfaction and suggest additional products or services. Advanced features often include a search function to find specific items within a website and links to price/brand name comparison sites. These options are usually offered as part of the shopping cart software used by the merchant or webmaster to make the website a viable business entity.
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