The title tag in HTML identifies the title of a web page and is displayed in the browser’s bar. It is used for search engines to find a page and can provide a short description. A catchy headline can drive traffic to a site. The tag is also used in a user’s bookmarks list.
The title tag is a hypertext markup language (HTML) tag used to identify the title of a web page. When a title is written inside the title tag, it is displayed in the web browser’s backslash, which is the bar at the top of the browser. The tag is used on virtually every web page and can be used for a variety of purposes. For one, it is one of the resources search engines use to find a web page. Furthermore, the title tag can also provide a short description of the web page.
A website writer can title a page by placing the appropriate text between the title tags. For example, this format – Test Me – would be used if the writer wanted the title of a web page to be “Test Me”. The title tag is usually placed within the head element of an HTML document. The head element is commonly placed just before the body of the web page. This tag contains information about the web page, much of which is not seen by the user.
Search engines often use the title tag as a way to find web pages when a user types and searches for certain keywords. A catchy and effective headline can therefore be a major asset for people looking to drive traffic to their site. Commonly, the search engine converts the title into a link that goes directly to the web page it refers to. For example, let’s say there’s a website called testpage.com with the title “Test your pages here.” When the search engine displays this page as a result, the link to the page will be “Test your pages here”.
Another place the title tag is commonly used is in a user’s favorites or bookmarks list. In these cases, the title is used to differentiate the web pages in the list. Whenever a web page is added to the list, the user has the option of using the title or providing their own, which is useful when two pages have the same title. Next to titles there is often a 16 x 16 pixel icon, called a favicon. The favicon, along with the title, can work together to help a user remember the content of a web page that they have added to their list.
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