Black Friday is a renowned day for retailers, and it falls on the first Friday after Thanksgiving. The companies use this day to attract customers with “Christmas Sale” and “Thanksgiving Sale” offers to drive more traffic into stores. Though not necessarily important for profits, Black Friday provides retailers an influx of purchases of non-discounted items as shoppers flock to stores. This day is considered a long-standing retail tradition in the US, and shoppers often brave long lines in search of discounts on electronics, toys, and jewelry. Retailers aim to have as many items as possible to avoid stock shortages and often give out free incentive prizes.
Black Friday is the discount shopping day following American Thanksgiving, which is always on a Thursday. Retailers promote this day as the time to start shopping for Christmas. Black Friday is often advertised with “Christmas Sale” and “Thanksgiving Sale”.
The word “black” in Black Friday refers to the term “in the black” which means to make a profit. It’s not a crucial source of profit for retailers today, but it’s important for driving traffic to stores. Many retailers send consumers special circulars about the day, announcing heavily discounted items in the hope that consumers will visit their store on Black Friday.
Marketing studies have shown that many Black Friday shoppers will buy more merchandise from the stores they planned to visit to purchase advertised items. The increased volume of shoppers purchasing non-discounted items makes for a lucrative day for retailers even if they don’t make much profit on heavily discounted merchandise.
While some people head to a Black Friday just to “window shop,” others insist they won’t shop at all on this day, citing overcrowded parking lots and wall-to-wall shoppers as reasons for forgoing to save money on sales. Yet many others not only plan ahead which items they will buy from which stores, they are willing to brave long lines to get deals on the items they want. Every year, Black Friday has so many interested shoppers attending that it remains a retail tradition in the United States.
Electronics and toys are popular Christmas gifts and are often the most sought-after occasions. Retailers often slash prices on the latest electronics and toys by as much as half or even a third of the suggested retail price. Retailers know that consumers will respond to these huge opportunities to save on holiday shopping costs. Jewelry is another popular item that shoppers look for discounts on, although giant discounts on jewelry items aren’t usually as common as drastically reduced prices on toys and electronics.
Since supplies of deeply discounted goods are often limited by retailers, door-grabbing sales are common on Black Friday. People who arrive early to queue closest to the store’s front doors are the only ones sure they can buy the bargains advertised if the store runs out. To help compensate for this, most stores try to have as many of each item as possible and/or mention the number available on their circular. Some stores also give out incentive prizes to those who stand in line, such as gift cards valid for free merchandise in the store to the first hundred or more shoppers.
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