Personalized pens are an affordable and useful marketing tool for businesses, with many options available for customization. The style and quality of the pen should match the target audience, and a smooth writing experience is important. Suppliers can be found online.
Consider how many times a day you pick up a pen and you’ll quickly see why personalized pens can serve your business as an invaluable marketing tool.
Personalized pens, also called promotional pens, can be imprinted with your company name and logo, address and phone number. Depending on the thickness of the pen, the customer can choose between four to six lines of text and enough character length to get vital information. Logos can also be printed on the pen, although this may reduce the number of lines available for text.
Personalized pens are highly affordable, with many types of pens starting at under forty cents each, for quantities as low as 250. As with most personalized items, the more pens ordered, the lower the price. Standard custom pens are screen printed with one ink color, although additional colors are available for an additional cost.
Personalized pens, being useful gadgets, are great tools to get your business name and logo out in the market and in the hands of potential clients or customers. In addition to being available internally to the team, they can be included in shipments to keep the company name active in the customer environment, encouraging repeat business. They can be given away at promotional shows, symposiums and conventions – and even used as mass marketing tools.
Suppliers offer an unlimited variety of custom pens, from ballpoint to fountain, plastic to enamel, silver to gold. Depending on the type of business being promoted, the style and quality of the pen is important. It may seem that only expensive pens make a good impression, but this is not necessarily the case. A highly successful construction company, for example, might want to choose a good plastic utility pen that does the job without waste. Receiving expensive-looking custom pens from a contractor can make potential clients suspect they’ll be overcharged for unnecessary bells and whistles at work.
On the other hand, a law firm looking to build a clientele in an upscale area might want sharp-looking custom pens, such as chrome pens, upwards of $20 each. These pens would be strategically distributed to build business rather than direct mail to blind targets. A chrome pen suggests that the company is a class act and spares no expense in serving its customers.
To continue with the example, a business targeting a solid middle-class clientele might scare off potential customers by choosing flashy custom pens. In that case, rosewood balls at around $5 each might make the right statement; Tasteful and impressive. And finally, the law firm serving thrifty-minded blue-collar workers might want quality plastic custom pens that send the message, you can pay me and I’ll do a good job!
Personalized pens should write smoothly, regardless of the cost. Pens that bounce, run or are difficult to generate generate frustrations related to the name on the pen, not the manufacturer. Most suppliers who offer custom pens will be happy to send potential customers some free samples. A smooth writing pen is a pleasure to use and the positive association will keep your business name high in the user’s mind.
Personalized pens are a great, inexpensive way to keep your advertising dollars working for you 24/7. They reach homes, offices and public areas that have never been targeted, expanding the visibility of your company’s name, address, phone number and logo. Their extended utility, high mobility, and high demand make them an excellent choice to work into any promotional budget.
Companies that provide promotional or personalized pens can be found online using any search engine.
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