Paid surveys use incentives to encourage user participation and provide accurate indicators of market trends. Most are conducted online, but scammers have tarnished their legitimacy. Large companies use surveys to develop marketing strategies, but some still rely on traditional survey techniques.
A paid survey is a market research method that uses incentives to encourage user participation. These incentives range from reward points redeemable for gifts to small amounts of cash. Paid surveys, when conducted properly, are incredibly accurate indicators of market trends and public opinion; therefore, numerous big brand companies use paid surveys to fine-tune their marketing strategies. Most paid surveys are conducted online, leveraging the distributive power of the Internet. Unfortunately, scammers posing as legitimate paid survey drivers have done their best to tarnish the legitimacy of online surveys.
Prior to the widespread use of the Internet, surveys of the general population took weeks, if not months, to complete. Armies of researchers would have to comb through the sample population, trying to convince people who are generally willing to participate. As more and more people started using the Internet, however, market research companies realized that millions of potential respondents could be reached with a fraction of the logistics and manpower that a traditional survey would require. They also found that by rewarding participants with small incentives, they could create dedicated and credible online focus groups. The Internet revolutionized the way market research companies surveyed the world.
The main intention of a paid survey is to collect quantitative information about the economic or personal habits of a population. Data are collected and analyzed to reach general conclusions about the behavior and composition of the surveyed population. While some of these surveys are just broad interpretations of how a given population behaves, most of them provide valuable insights into the public psyche that can be used to develop marketing strategies. Recognizing the power of paid surveys, many large companies regularly commission surveys to analyze consumer habits, current trends and public opinion. The results of these surveys are used to develop products and campaigns in tune with what the public wants and needs.
Unfortunately, fraudulent companies have found ways to leverage the popularity of online surveys to run unprincipled scams. These fraudulent publications promise incentives, often much higher than the incentives legitimate paid surveys offer, but ultimately fail to pay or require the participant to spend money. As a result, paid surveys, especially those conducted online, have not completely eliminated the need for traditional survey techniques, and there are several prominent companies today that conduct manual surveys. For corporate market research, the convenience and accessibility of paid surveys outweigh their inherent weaknesses in most cases.
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