What’re Razzles?

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Razzles are a candy that turns into gum when chewed. They were introduced in 1966 with only one flavor, raspberry, but other flavors were added over time. Razzles are still made and enjoyed today and can be found in many candy stores and markets, or ordered online. They are produced by Tootsie Roll and come in traditional and tropical flavors. Razzles are a good candy choice for people looking to cut back on their candy intake because they can be chewed like gum and people may choose to spit them out after chewing.

Razzles are candies that turn to gum when chewed in the mouth. This candy is sometimes thought of as old-fashioned candy, especially among people who grew up when Razzles were popular, but it continues to be made and enjoyed today. Many candy stores and markets carry Razzles, and in areas where they’re hard to find, they can be ordered through Internet retailers that specialize in selling candy.

The first Razzles were introduced in 1966 and featured only one flavor: raspberry. The candies got their name from a planned Razzleberry flavor, which never took off, and other flavors were introduced over time, including a mixed tropical pack. In all cases, Razzles are granules of candy that are disc-shaped and are textured to vaguely resemble raspberries.

In 1986, the Razzles brand was acquired by Concord Confections, a recently formed candy company, and Concord Confections itself was added to the Tootsie Roll empire in 2004. Tootsie Roll produces two forms of Razzles, a pack of traditional flavors and the Tropical Assortment Pack. An attempt was also made to produce Sour Razzles, although these did not do very well when first marketed.

When Razzles were introduced, the same had the tagline “First it’s candy…then it’s GUM!” This slogan persists on the packaging to this day. Many beginners find the transition from candy to gum very intriguing and a little bewildering, as it’s a little weird to put a solid candy in your mouth and turn it into gum.

Because Razzles are designed to be used like gum, they can be a good candy choice for people who are looking to cut back on their candy intake. Like other candies, Razzles aren’t exactly healthy and high in sugar, but because it takes a long time to eat a single Razzle and people may choose to spit out the candy after chewing, people can get their candy without ingesting enough sugar.




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