Costume jewelry and trinket boxes are associated with inexpensive items. Promotional trinkets like pens and mugs can be valuable marketing tools, reminding customers of a company’s name and services. Companies can also use trinkets to unite staff at events. Useful items with a company’s name and logo are the best promotional trinkets.
The word costume jewelry is associated with ornaments and novelty items. A trinket box is a box used to hold inexpensive jewelry and other keepsakes. Promotional trinkets are mass-produced items such as pens, key chains, coffee mugs, fridge magnets and notebooks customized with company names. Ironically, charms are not considered valuable, but they can prove to be very valuable in terms of marketing power.
For example, if you get a free notebook from your neighborhood realtor and keep it to use for your weekly shopping list, you’ll constantly see his name, photo, and company name. While you may not need a real estate agent any time soon, you may remember that name when you do or when you hear a friend or family member needs a real estate agent.
If you are at a trade show for business purposes and bring home some promotional items with company names on them, those charms serve as a reminder of the companies whose products or services you have seen. Having your company name on useful items like pens or coffee mugs makes it more likely that recipients of such bulk trinkets will keep them for at least a few months or so. The company remains in the recipient’s frame of reference and its associates who see the personalized charms may inquire about the company if they are in the same line of business.
Many companies also use trinkets as a way to not only enforce company presence and branding, but also to unite staff at events. For example, all company employees attending a large fundraiser for a charity can wear matching T-shirts with the company name and logo. This not only highlights the company’s name in the community, but reinforces the concept of company employees as team players, as part of a distinct group.
When handing out promotional trinkets to customers and prospects, businesses should think of useful items that the recipients will appreciate. The best types of promotional trinkets suit the business. For example, a hairdresser may issue combs printed with their hairdresser’s name and phone number, and a computer store may issue mousepads with their website name and address.
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