Uggs are a popular style of sheepskin boot with a wool interior lining, owned by Deckers Outdoor Corporation. They have grown in popularity since the 2000s and expanded to include a full line of fashion items. The design has been popular in China, the Arctic, and among surfers and aviators. Uggs require special cleaning and are not durable for industrial use. The Ugg brand has faced legal disputes, and similar styles are sold under other brands. Uggs are typically worn with pants tucked in but can be worn with leggings or socks.
Uggs is a trademark most popularly used to refer to a style of sheepskin boot with a wool interior lining. Ugg is a registered trademark of the American company Deckers Outdoor Corporation, the parent company of UGG Australia. Uggs come in unisex styles and became a shoe trend among celebrities like Leonardo DiCaprio, Paris Hilton, and Jessica Simpson at the start of the new millennium. Since then, Uggs have grown to popularity in mainstream fashion and have also grown beyond footwear to encompass a full line of additional Ugg fashions, including bags, sneakers, and outerwear for men, women, and children.
Featuring a wide, amorphous design that cushions the feet, the Ugg style of boot has been popular in China and the Arctic, especially among sheepskin shearers who have access to traditional boot materials. The style was also popular during the 1960s with surfers, who would put on their boots to warm their feet after getting out of the water. During World War I and World War II, the sheepskin boot became popular among aviators for its functional insulation and comfort. The boot style was referred to in slang terms such as “ugh”, “ug” and “fug” derived from the word “ugly”.
Despite their comfort, Uggs are not known for their durability and lack the protective properties that would make them suitable for industrial use. Uggs require a special cleaning procedure, using a mild sheepskin cleanser such as Woolite or Ugg Australia Sheepskin Cleanser diluted in equal amounts of water. A cloth soaked in cold water should be lightly applied to the Uggs, followed by the diluted mixture, which is gently washed into the boots in a circular motion. Uggs should be allowed to air dry in a warm, clean place, away from direct sunlight or heat.
The Ugg brand has been through several legal disputes, and unofficial Ugg boots sporting a similar style of sheepskin are often sold under brands such as Uggs-N-Rugs, Warmbat, RocketDog, Bear Paw, Emu Australia, and Koolaburra. Uggs are most often worn with the pant leg tucked into the boot, but are also worn with leggings, knee socks, and no socks at all.
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