A bid directory is an auction site for advertiser links, where advertisers bid for first page visibility. Advertisers with the highest bids have links listed higher in the directory. Some directories allow advertisers to add descriptions below their links. Setting up a directory requires a web host and bidding directory software. The directory’s success depends on how well a bid directory owner can appeal to both website owners and the average Internet user.
A bid directory is a website that functions as an auction house for advertiser links. Advertisers bid for first page visibility and status on a website. Advertisers with the highest bids have links listed higher in the directory and, therefore, are more likely to be clicked by visitors. Advertisers may find this type of directory more convenient and profitable than traditional fixed-price paid listings because the bidding model allows advertisers more control over their listing position and can save them money.
Some offer directories may allow advertisers to add descriptions below their links. This is especially useful for website owners who have ambiguous domain names. For example, a website owner who has a domain name that consists only of numbers may find that listing a description can help market their website.
Many directories require advertisers to bid minimums as part of their submissions to directories. Fortunately, these minimum bids are usually modest amounts. A website’s true position in the bidding directory will be determined by the bidding of its competition. For example, a popular directory category might require a higher bid to be on the first page, while it might only take a fraction of that amount to stay on the first page of a less popular category. Directory owners can create as many categories as they like.
Setting up a directory requires a web host and bidding directory software. The software can range from simple to complex. Many bid directories can be set up in minutes by simply downloading the appropriate files and uploading them to a host.
Marketing a directory should be high on any directory owner’s priority list. The bidding directory advertising will attract the attention of website owners who, in turn, want to advertise their websites in the directory. Bidding directory owners will also need to spend time ranking their pages, getting them visible through links, and their advertising campaigns to attract a general internet audience who will click on the links. The directory’s success will likely depend on how well a bid directory owner can appeal to both website owners and the average Internet user.
Some offer list owners may even promote their lists by submitting their website to other offer lists or by listing them on dedicated list websites. Their goal is to increase the visibility of the new directory. However, once a bidding directory owner establishes the directory, has successfully marketed the website, and starts receiving regular bids, the process becomes automated and the owner just needs to enjoy receiving bids and payments.
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