A business development coordinator’s role varies depending on the company’s size and structure, but generally involves administrative, marketing, and sales support. They typically focus on new clients, but may also handle tasks for existing ones, and act as a liaison between sales and marketing departments. The position requires effective communication and organizational skills, and may report to a sales or marketing executive.
The role of a business development coordinator can vary depending on the size and structure of the company. Duties can include administrative, marketing, and sales roles, and the required education can range from on-the-job training to a formal degree. In general, the position provides some level of support to those responsible for marketing and field sales tasks.
The term “business development” traditionally denotes new businesses. The majority of work related to a business development coordinator position usually focuses on new clients. The position can, however, also handle tasks associated with growing the business of existing clients.
In companies that have separate sales and marketing departments, this coordinator often serves as the liaison between the two departments. This can ensure that the standard proposal, legal and brand language maintained by the marketing department appears in all sales proposals and bids. This may also involve working with both departments to ensure that marketing materials, such as presentation binders, computer-based presentations, trade show materials, and brochures, meet the marketing department’s brand goals and the functional needs of the sellers they are targeting. regularly interact with customers. .
In a company that employs a substantial sales force, a business development coordinator often serves as an administrative assistant to some or all of the sales people. In this case, the coordinator will likely make or oversee travel arrangements, set up meetings, review expense reports, and manage proposals and quotes. She can also receive reports from multiple field offices and compile them into a single report for analysis by sales managers.
A business development coordinator can also serve as a project or procurement coordinator. In this case, she would be responsible for ensuring that all members of the design and production team understand the client’s project specifications, accurately cost and price their individual activities, respond to communications in a timely manner, and meet their deadlines. This happens more often in smaller companies that may not have staff dedicated to these functions.
While the training and experience needed for a business development coordinator position will vary based on the specific job requirements, some skills are nearly universal for the role. This includes the ability to communicate effectively with a wide range of people and exceptional organizational skills. Business development is often a fast-paced, deadline-driven environment and prospective coordinators should be comfortable with this situation. The position usually reports to a sales manager or other sales executive, but could be in the marketing department. In smaller companies, the role may report directly to an owner, vice president, or other cross-departmental manager.
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