Business speakers are experts in a particular area who speak at corporate events and use their personal experiences to inspire and motivate entrepreneurs. They must be skilled in speaking clearly, maintaining eye contact, using humor, and visual aids. They can be hired to empower employees and can be located through professional organizations.
A business speaker speaks at corporate events such as meetings or conventions. Business speakers can also be authors or entrepreneurs. Many speakers for business functions have overcome personal challenges to great success and relate these experiences to help inspire and motivate other entrepreneurs. A business speaker must always be an expert in an area and often have education and training in that specialty. The term business keynote speaker refers to the note or theme of an event and the speaker talks about that theme or subject.
For example, if increasing sales is the focus of a meeting, there needs to be a business speaker, who is a proven expert at doing just that, to hit the right note or keynote for the purpose of the meeting. If the topic of the meeting is international trade, a speaker with experience studying globalization and business trends around the world would be a better choice. Regardless of a speaker’s area of expertise, successful business speakers share at least five characteristics.
First, a good business speaker speaks clearly and avoids awkward pauses and fill in words like “er” and “um”. Second, engaging business speakers understand how to maintain eye contact with their audience, regardless of crowd size. Third, an experienced speaker knows how to use humor in any presentation without overdoing it. Fourth, professional business speakers either have their speech memorized without a hitch or they occasionally look at the notes written in dot form – they never read the entire presentation directly from the notes. Fifth, an effective business speaker understands the power of visual materials and consistently employs them.
Printed handouts that attendees can look at throughout the presentation are common visual aids that speakers use. Many business speakers also use technology-assisted visual aids, such as computer-generated images or graphics that illustrate their main points. Visual learning materials can be quite powerful as many people learn visually.
A business speaker can be hired by a company to empower employees with information and motivational stories that can spur workers to take initiative in their work and give their best effort. Many business motivational speakers have experienced personal setbacks of some sort, but have overcome them to become successful at what they do. Their true stories often inspire others. Contacting a professional public speaking organization, such as the National Speaker’s Association, based in Tempe, Arizona, can be a good way to locate a business speaker.
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