Blockbusters are entertainment products that generate high profits and interest. A successful film must earn no less than $100 million in the North American market within a short period, have lasting appeal, and generate strong reactions from critics and audiences. The term is also used in theater circles for successful productions.
Blockbusters are entertainment products that are believed to generate interest and profits above and beyond similar products in the same time period. Originally associated with the financial performance of a stage play, a blockbuster today more often refers to a film that attracts a lot of attention and makes a lot of money. Over time, several key traits have been identified with any successful film before the product is considered a blockbuster.
One of the essential factors for any blockbuster is the amount of profit the company makes for the producers and owners of the work. In the case of a film, a blockbuster is considered to generate profits of no less than $100,000,000.00 in US currency. Typically, this amount must be earned within a relatively short period of time, such as a couple of months. Also, profits must be generated within the North American market, rather than worldwide.
A second but less important trait of a blockbuster is an amount of lasting appeal. Even after the blockbuster hit hits theaters for the first time, the property continues to make money through video sales and Internet downloads. Over time, the blockbuster could be considered a classic, due to the continued interest shown by subsequent generations through these sales.
Finally, a true blockbuster often generates a strong reaction from film critics. Reviews can be rave or strongly condemnatory, but in all cases, the finished product evokes an emphatic reaction. In turn, the public may or may not agree with the professional critics’ assessment. Some blockbusters were uniformly panned by critics, but enthusiastically received by audiences.
While a blockbuster tends to be understood as a successful film, the term is still used in theater circles as well. A successful comedy demonstrates some of the same characteristics as blockbuster movies, in that it will generate high performance attendance and maintain a great deal of momentum and interest over the long term. In both applications, the designation of any motion picture or stage production as a blockbuster means that the appeal and interest of the audience is above and beyond most similar productions.
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