A blog sidebar is a static space on the side of a blog where the owner can add anything they choose, such as personal information, archives, search boxes, links, and advertisements. Its content depends on the blog owner’s goals.
A blog sidebar is a dedicated space on the side of a blog. Typically, this space is separate from the main part of the blog and can be filled with anything the blog owner chooses. A blog sidebar will generally remain static, which means that the sidebar content will not change, regardless of the content selection to display in the main part of the blog.
To understand what a blog sidebar is, blog readers should first realize that blogs usually consist of two or three columns. The main part of the blog is usually the largest column. This is where the main content appears, usually blog posts. The other column or columns are narrower and occupy a peripheral position, usually on the side, hence their designation as a sidebar.
Many blog owners tend to place information about their blog or themselves in the sidebar. The sidebar is the primary space for including the blog owner’s name, a short bio, a picture, and contact information. If blog owners don’t want to display personal information, they can take the opportunity to use the sidebar as a space to provide a mission statement for the blog.
Lists of topic categories within the blog, dated archives, lists of recent posts and comments, a search box, and links to popular blog posts can also be contained in a blog’s sidebar. These things can make your blog easier for readers to navigate. Links to similar websites or blogs can also occupy a blog sidebar. Some blog owners might even implement a small form so that readers can enter their email addresses for blog updates or news.
Other blog owners may choose to monetize their blogs by placing advertisements in their blog’s sidebar. These blog owners can affiliate with advertisers such as Google or Amazon® and place ads on their blogs, which can then be clicked on by readers. Blog owners can get paid every time readers click on ads and buy something on advertisers’ websites. Similarly, blog owners can ask for donations on a blog sidebar.
What a blog owner chooses to place in a sidebar depends on their goals. If blog owners want to try out different content for the sidebar, they can easily test it by placing specific content in the sidebar and analyzing the performance on the blog. For example, if readers enter their addresses for blog updates more than they click on links to other websites, a blog owner might choose to keep that form in the sidebar to ensure a loyal readership is established. .
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