Booking agents find work for live performers, negotiate fees with venue owners, and earn a percentage of the artist’s fee. They must be knowledgeable in contracts and persuasive. Movie booking agents locate and rent movies for theaters, negotiate box office sales contracts, and try to reduce the percentage that movie companies take. Travel booking agents help clients plan trips, make package deals, and earn revenue through booking fees and commissions.
While there are several different types of booking agents, the best known is also called a talent agent. A talent or booking agent finds work for live performers such as musicians. The performer earns a share of the ticket sales that a venue, such as a club or stadium, receives when he performs. Booking agents negotiate with the venue owner what the artist will earn for a performance. The agent receives a percentage of the artist’s fee that he agrees to in advance as a fee for booking each show.
Talent booking agents must understand contracts as this is a big part of the job. He or she must also know where to find gigs for the type of artist they represent. They must also be extremely persuasive, as venue owners often have many agents trying to book artists to perform. A booking agent usually has a demo tape, which is a recording of the artist that he shows to try to get performance gigs. The show could be performing in clubs and concert halls or at an event such as a fundraiser or festival.
Movie booking agents work for theater managers. They locate and rent movies from movie distributors for the theater to show. A contract specifies a certain percentage of sales the production company will receive from the tickets the theater sells to filmmakers. Theater ticket sales are called box office. A movie booking agent must negotiate the box office sales contract for the theater to make any money.
It is said that movie theaters can make more profit from selling snacks like popcorn and soda than from selling movie tickets. This may be true because movie companies can try to trade up to 90% of box office sales. A movie booking agent tries to reduce this amount so that the theater owner can profit from the tickets they sell.
Travel booking agents work for clients and book flights, hotels and airline attractions. They help clients plan trips and work within a timeframe of when the trip will take place to find accommodation and transportation. A travel booking agent can make a “package deal” that includes airfare, hotel accommodations and some attractions. Customers receive a lower price on package deals but must travel within the dates listed by the agent in their listing. A travel booking agent earns revenue by charging booking fees and commissions from hotels and other businesses.
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