Car salespeople sell new or used vehicles, earning a commission for each sale. They welcome customers, recommend vehicles, answer questions, and handle paperwork. Follow-up is important for customer satisfaction and referrals.
A car salesman is one who makes a living selling new or used vehicles. A car salesman might work at a car dealership or he might own his own lot. Typically, car salespeople earn a commission for every car they sell; for this reason, it is in a seller’s best interest to cultivate honest and respectful relationships with customers. Salespeople usually report directly to managers at a dealership.
When working at a dealership, a car salesman may be responsible for selling only new cars, used cars, or a combination of cars. He or she will likely be told at the beginning of the week or month about new cars that have arrived, as well as any special offers the company is offering, such as a low percentage of financing. The seller may have assigned sales targets or he may be responsible for setting his own.
On a daily basis, a car salesman welcomes new customers as they enter the business. He or she will ask customers questions to determine what type of vehicle they are looking for, how much they are willing to spend and if they have any special requests or needs regarding features and accessories. The salesperson will recommend a vehicle, or several vehicles, based on the customer’s wishes and his knowledge of the stock.
Then the car salesperson will answer any questions the customer may have and demonstrate all of the features included with the car. He can accompany the customer on a test drive of the vehicle, where the salesperson can share any additional relevant information and determine whether the customer would like to purchase the vehicle. A customer may want to take several cars on test drives.
When a customer decides to buy a vehicle, the car dealer does the paperwork and gathers information about credit history and financing. The seller also needs to know and understand the state’s laws on title, insurance, and registration. After the car is paid off or financed, and the dealership has cleaned and repaired the car, the salesperson will hand the car over to customers when they come to pick it up.
Once again, the salesperson will demonstrate the car’s features and answer your final questions. Within a week or two, it’s usually a good idea for a salesperson to follow up with the customer to determine if they are satisfied with their purchase. This is more likely to create a satisfied customer who will recommend the dealership to their friends. Every week or month, the salesperson can review their sales targets, see where changes need to be made, and continue to attend regular meetings to stay on top of the business.
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