What’s a Cardboard Display?

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Cardboard displays are versatile promotional tools that can be used in retail stores, conventions, schools, and places of worship. They are usually made of heavy paper and can be designed for short or long-term use. Cardboard cutouts are a common example and are often used in movie theaters. They can also be used in schools and trade shows. Plain cardboard displays can be purchased at school and office supply stores, while custom displays can be designed for multiple presentations.

Cardboard displays are promotional, informational or advertising tools used to attract the attention of interested parties. You can use a cardboard display in a retail store, convention or trade show, school or house of worship. Using a cardboard display can also act as an excellent visual element to complement a verbal presentation.

For the most part, a cardboard display is set up to be a standalone item. The cardboard used in creating the display is usually heavy paper that is able to hold up well over long periods of time. The actual design of the cardboard display will depend on the purpose of the display and how long it is intended to be in place.

Cardboard cutouts are among the most common examples of cardboard displays. Clips are often employed in movie theaters and serve as a means of advertising films that are currently running in theaters or will be airing in the near future. Using this type of cardboard display, along with posters, adds an extra visual element that could reinforce the customer’s intent to make plans to see the film at some point in the future. These durable cardboard cutouts are usually full color and sometimes laminated. The cut usually stands with the help of a stick of heavy paper or a stand made of the same type of cardboard.

Another useful type of cardboard display is used in schools and places of worship for short term displays. Often configured from two to four panels, the displays can stand on a table or be completely free-standing with the support of a cardboard display. This type of display element is ideal for use at science fairs or as a means of attracting students to a particular club on campus. In a house of worship, displays can be used to advise visitors on the various ministries available or to provide more information on upcoming public activities.

While trade shows normally require the use of something sturdier than a set of cardboard display panels, heavy cardboard can often work very well for job fairs and trade shows that aren’t meant to last more than a few hours or a day. Because you can buy displays that are designed with text and graphics and covered with a layer of laminate, the finished display can be extremely attractive to trade show attendees. In addition, the tabletop version of the cardboard display can be assembled in minutes and can be easily transported to and from the exhibition area without much effort.

Plain cardboard displays are often available at school and office supply stores. There are also printers that offer the ability to design a permanent layout for the graphics and colors of a cardboard display that can be used for multiple presentations. While custom displays can be quite expensive, they are often a viable option when buying or using a foldable trade show display isn’t possible or practical.




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