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The term “cheesehead” was originally a derogatory term for Wisconsin residents due to their reputation for dairy products. In 1987, Ralph Bruno created a cheese hat, which became popular among sports fans, particularly for the Green Bay Packers. What started as an insult is now a sign of pride, and Foamations Inc. sells various interpretations of the original hat for less than $25 USD.
Cheesehead is an interesting term and especially demonstrates the Wisconsin residents’ skill at making lemons with lemonade, or more appropriately cheese with milk. The term cheesehead began as a libel, applied to the Dutch, known for their excellent dairy products. As Wisconsin later became known as the dairy state, cheesehead became a derogatory term for Wisconsin residents.
The term migrated to sporting events, where it could be pitched to Wisconsin sports fans who supported their home state teams, and that was enough to inspire Ralph Bruno, in 1987, to give an apt, eloquent, and tremendously fun. Using his mother’s couch cushion, he created a cheese hat, which he proudly wore to a baseball game between the Milwaukee Brewers and the White Sox. Interest in the cheese hat soon bordered on the obsessive and Bruno launched the company Foamations, Inc, to make hats for every proud Wisconsinite who wanted one.
Although the hat was first worn to a baseball game, in the 1990s most cheeseheads wore it in support of the football team, the Green Bay Packers. Interest in this unusual ornament was quickly shown by the media covering football matches and only resulted in the popularity of this hat. In the late 1990s, the caps became even more popular, and the football team received particular attention with back-to-back appearances in the 1997 and 1998 Super Bowl Championships. Hundreds of these caps were sported at these events, a Wisconsin team support.
What started out as an insult has become, especially for sports fans, a sign of considerable pride. Calling yourself a head of cheese is a reference to your great love and support for the Packers. There’s a bit of irony here, since the name Packers refers to the packaging of meat and not the production of dairy products.
If you feel the need to support your team by dressing up in a hat, Foamations Inc, has an online website that will allow you to purchase original hats as well as many new interpretations of the original. You can then support Packers from anywhere in the world, for less than $25 US Dollars (USD) for an adult hat and less than $15 USD for children’s hats. There are other companies that make the cheese hat, but many people loyally support Bruno’s original product.
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