A clothing manufacturer produces garments, either designing and selling them or mass-producing designs for fashion retailers. They determine the type of clothing to be sold, design it, outsource sewing, order fabric and accessories, and develop a marketing plan. The process involves a team of professionals.
Simply put, a clothing manufacturer is a company that produces garments. This could mean designing, creating and selling the items, or it could refer to a specialist company that mass-produces the designs of various fashion retailers or independent designers. There are hundreds of types of garments that can be manufactured and a wide range of price levels. For example, a clothing manufacturer might specialize in high-priced items to be sold in boutiques or lower-priced clothing for the working-middle class.
A clothing manufacturer’s main job is to create clothing to sell to retailers or directly to the public. Some smaller companies are owned and operated by fashion designers who outsource sewing duties to seamstresses or companies that specialize in sewing and creating large orders of clothing. Many large companies also operate this way, although most outsource to countries that provide cheap labor to increase profits.
The first step in creating new clothing is to determine the type of clothing to be sold and design it. The clothing manufacturer must determine whether it wants to develop women’s, men’s, baby or toddler clothing, or specialized items such as exercise equipment or plus-size items. Once this is done, the products will need to be designed so that the seamstresses know what the product will look like. Outlines of items are elaborated, and patterns are sometimes created to facilitate sewing.
In most cases, the clothing manufacturer must outsource most of the sewing to subcontractors who specialize in that area. He or she should consider several companies to get the best price. Smaller companies may also need to look for companies that handle smaller orders. Fabric must also be ordered, along with any necessary accessories such as zippers or buttons.
After the garment is produced, the manufacturer must find a way to let other people know about its products. A marketing plan is usually developed by the business owner or with the help of an outside advertising agency or consultant. The fashion industry is highly competitive, so developing a good strategy is essential for success.
A clothing manufacturer sometimes consists of a business owner and a team of sewing professionals who mass-produce garments for designers and outside retailers. Other times, designers make clothes that are sold to third parties to be sold under the designer’s name. In any case, the stages of making and creating clothes are usually the same, with several professionals participating in the process.
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