Comparative study involves comparing two items to identify similarities and differences. It is used in business to benchmark products and in education to examine different learning techniques. A rubric is used to evaluate each aspect of the two items being compared.
Often referred to as a comparative study, comparative study involves a systematized effort to compare two items, with an eye to identifying points the items have in common, as well as citing areas where the two items differ. These studies take place in a number of different environments and usually have a specific purpose in mind.
Benchmarking is often used in the business world as a means of identifying how a particular good or service compares to similar products offered by a competitor. By going through the process of comparing each aspect of the two, it is often possible to identify areas where both products perform at a similar rate of efficiency. At the same time, comparative studies will often provide insights into areas where one product excels over the other. Using the results of the study, it is possible to develop some powerful tools that can be incorporated into corporate marketing strategies and sales campaigns.
Comparative study is also often used in the educational process. In some cases, the study can form the basis for a school project, such as comparing two authors or works of literature. On a larger scale, school systems and universities can undertake a comparative study process to examine the pros and cons associated with different learning techniques. The purpose behind this type of study is to get to know the two elements better and hopefully learn how to use the tools offered by both approaches in the educational task.
At the basis of the research design of a comparative study is the rubric. In essence, a rubric is the set of criteria that is used to evaluate each aspect of the two items in comparison. Often, the systematic rubric template will include some sort of evaluation process for each aspect. The evaluation process can involve a simple scoring range or be more comprehensive. Underlying rubric analysis is a determination to arrange the value of each aspect so that the level of quality and relevance of the aspect can be compared to the person or group conducting the comparison study.
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