A content audit is crucial for a website’s optimal visibility and user-friendliness. It involves inventorying existing content and making changes to improve website performance. The audit is conducted by an independent team and involves reviewing every section of the website, saving data to an external spreadsheet, and monitoring the website after remediation. Periodic audits are recommended.
With so much of the Internet driven by web content, performing a content audit can be the most important activity in ensuring optimal visibility for a website. Content audits, sometimes called content inventories or content assessments, are conducted to ensure that text, images, and links are all functional. Also, a content check can reveal issues with a website’s user-friendliness so that corrections and improvements can be made to make it more useful for visitors.
A content audit consists of two critical tasks: taking a careful inventory of existing web content and then making changes to improve the performance of the website as a whole. To conduct this type of audit, it is essential to manage these activities in two distinct phases so that it is carried out completely and without bias. Generally, content checking is done by an independent team of website content managers and web designers who will evaluate every page of a website on every level of content.
Running a content audit is a tedious process of reviewing every single section of a website. Starting with the most critical areas of the website, such as the home page, the audit should address any obvious issues with the presentation of the content and the overall design of the website. Once any problems have been identified, the content review moves on to the actual inspection of the text, links and images contained on each web page, while the web design team works to correct formatting issues.
As content verification progresses, the data must be saved to an external spreadsheet or file to protect any proprietary content. This will be a guide that will help keep your content inventory process in order and retain any data that could easily be lost during the audit. Additionally, the content spreadsheet will provide content managers with a fix log that will assist web designers as they work on redesigning critical areas of the website.
Once the content assessment and full remediation have been completed, content managers should continue to monitor the website to ensure that keywords and links are maintained for optimal website performance. Also, updates to live feeds such as blogs o Comment areas should be monitored to ensure they project an active and professional image to the world. Further audits can be performed periodically to keep the website efficient over time.
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