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A content manager manages a website with frequent updates, requiring basic HTML skills and expertise in other areas such as news judgment. They ensure website content is up-to-date using a content management system, and multiple managers may be required depending on the workload and expertise needed.
A content manager is an individual who manages a website that is likely to be updated with content many times a day. While the position is similar to that of a webmaster and the two are sometimes used interchangeably, a content manager is also usually different in some way. Whereas a webmaster might need to be well versed in HTML and other advanced web applications, the content manager might only need to know some basic HTML to perform their duties.
However, the fact that a manager may not need to know as much HTML code as a webmaster does not mean that the position is less qualified. It just means the expertise is in other areas. For example, a content manager running a news site might need to have a keen sense of what’s going to be top news and what’s not. These types of judgments often help determine the placement of the story.
Additionally, a content manager is often responsible for making sure that all website content is up to date. This involves periodic review, if not constant review, of the different materials on the site. Due to the nature of some websites, this may be an almost constant revision of the material. In other cases, the review of the material may be spaced out over longer periods of time.
To help the manager focus on grammar and other content-related issues, there will often be a content management system. This system will automatically place stories and other features on the website, meaning that the manager only has to worry about the stuff itself. Leaving the design up to the content management system, which will likely be based on a predefined template, can save you a lot of money and give you the opportunity to put expertise in other areas. However, these systems often forgo the ability to make major changes or provide great uniqueness to the site.
Depending on the type of website, more than one content manager may be required to maintain the site properly. This will probably depend on the workload required by each individual site and the level of expertise of the different sections. For example, a medical website may have a content manager each for its oncology section and cardiology section, just to name a couple. This web content provides value for advertisers and other users attracted to the site, which helps support the manager’s salary.
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