Corporate communication presentations are informative PowerPoint slides accompanied by a speech, used for marketing, research, or employee engagement. Directors of communication manage internal and external communication in large companies. Keep presentations simple, use company colors and logos, and avoid unnecessary clutter. Online presentations are becoming popular for marketing. Resources are available to improve communication skills.
A corporate communications presentation is an informational presentation, usually in the form of PowerPoint slides, which is accompanied by a short speech. Presentations can have many different goals, ranging from marketing and advertising to research and measurement or employee engagement. Presentations can be given to audiences ranging from a small group of 10-15 colleagues to a conference room filled with hundreds of potential clients.
In large companies, there is often a director of communications who is responsible for managing internal and external communications. This helps ensure that messages remain consistent across all business communication presentations. In smaller companies, however, presentations can be made by people working at many different levels within the organization. An approval process may be required for submissions, depending on the nature of the project.
If you’re responsible for creating a corporate communications presentation, keep in mind that people have very short attention spans. Don’t bore your audience with pointless details. Keep your presentation as simple as possible by selecting three to five key points to emphasize. If you need to cover a lot of material, briefly review key points at the heart of your presentation to make sure your audience remembers everything being said.
As far as design goes, simple is best for a corporate communication presentation. Incorporate your company colors and logo if appropriate. Keep your font choices maximal to two or three different fonts, making sure all text is easy to read. Use photos if they help support the message of the presentation, but avoid clip art which is nothing but unnecessary clutter. Animation and sound effects should be used with caution, as many people find these additions irritating in a professional environment.
Depending on the purpose of the presentation, your business may want to make it available online for others to view. Online presentations that combine PowerPoint slides with downloadable audio or video are becoming an increasingly popular way for businesses to market themselves to potential customers or prospective employees. For example, consumers looking for a big buy often want to view a company’s sales presentations as part of their comparison shopping process.
Creating a business communications presentation is a popular discussion topic for college-level business courses. However, there are also a number of continuing education classes and online tutorials dedicated to helping people prepare more effective presentations. If you are unsure of your communication skills, consider leveraging these resources as an investment in your future professional success.
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