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Corporate videographers document various aspects of a company’s operations, including internal meetings, e-commerce catalogs, and public events. They may also have additional duties such as training, scheduling, and administrative tasks.
A corporate videographer performs many functions related to video documentation for a number of purposes related to an employer’s business operations. These professionals often work with video for internal and customer-facing elements of a company. The specific role of the corporate videographer changes according to the needs of a particular company, but the professional is often the ideal person to capture video when it benefits the employer.
A primary role for some corporate videographers is the recording of internal meetings and conferences. The video professional can also use a variety of A/V tools to get good video and audio recordings. These services can be instrumental in good record keeping within a corporation or for other uses such as videoconferencing. Troubleshooting videoconferencing is an example of something that might be an ancillary task for a videographer who otherwise spends most of his time producing edited video for an employer.
In some e-commerce companies, the corporate videographer is responsible for creating video content that fits an online e-commerce catalog. Many eCommerce projects include short videos about consumer products or other retail topics. The corporate videographer can also be responsible for converting traditional video forms into videos embedded in web pages. This can include creating text tags for HTML or web meta tags as needed, or adding short descriptions or captions for videos.
Another main focus for some corporate videographers relates to public relations. These individuals may be responsible for recording event videos that can be used to portray the employer in a positive light. For example, for companies that have a non-profit or social component, the corporate videographer will be asked to record community events that will give the employer good publicity. A corporate videographer may also record public events created by the employer for outreach or customer relationship purposes. For example, it would not be uncommon for a cameraman to participate in an extended tour organized by executives with the aim of establishing a brand or product in specific communities.
In addition to recording and working with A / V equipment, the videographer may have additional job duties. This can include training for junior staff, arranging shooting schedules and casting for various company video projects. The videographer may also be part of a general administrative department, answering work-related phone calls or emails or establishing connections with vendors or customers, as appropriate.
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