“Bulge bracket” refers to investment firms in an underwriting syndicate that settle the most issues with investors, leading to free advertising and enhanced reputation. Being part of a bulge bracket can attract new customers and benefit both the company and its customers.
The brackets have to do with the subscription process. Essentially, the bracket is a collective term used to identify investment firms in an underwriting syndicate that manage to settle the most issues with various investors. This ability to place a larger number of shares and securities in a given campaign is highly appreciated and can lead to great publicity for the companies involved.
There are several advantages to being part of a bulging support. One of the immediate benefits is gaining a prominent place in the details of the security problem. An accepted tradition within the investment process is to list investment syndicate members for an issue in advertising announcing the completion of transactions. Known as the problem tombstone, this ad will spotlight the firms that have earned the right to be included in the bulge bracket, featuring their names first in the ad details. The tombstone can be a valuable means of securing publicity for the company within the investment community, at no additional cost for advertising by large-support companies.
Along with the free advertising, bracketed companies also earn the right to incorporate the achievement into their own advertising efforts. Since the honor of being included in a bulge bracket implies that the company is aggressive in obtaining investors for an issue, including this detail in promotional brochures, media advertising and presentations to prospective clients is a sound business move. Recognition as a top support company will enhance the subscription company’s reputation and open doors that might have been closed under different circumstances.
While appearing as part of bulging support for an issue is an achievement, it’s important to keep the momentum going. As an underwriting firm continues to appear in the pump pool for a number of different problems, the firm’s ability to attract new customers, as well as keep current customers, will continue to grow. The enhanced reputation and business connections that come with status will ultimately serve not only the best interests of the company, but also the company’s customers.
Smart Asset.
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