A customer development manager helps a company understand and serve its customers, working with finance, marketing, and sales departments. They analyze customer demographics and feedback to make suggestions for brand and product improvements. Education and experience in marketing, management, or finance are common.
A customer development manager is responsible for helping a company understand what its customers expect and how the company can better serve existing customers and attract new ones. The two departments this manager typically works in are finance and marketing. He or she can sit down with each other’s leads to discuss product sales numbers, regional goals, and growth plans. With finance representatives, a customer development professional can learn how much a company is selling and where sales are taking place, whereas with marketing professionals, he or she can discuss advertising, branding, and the company’s overall image.
People who become customer development managers often hold degrees in fields such as marketing, management, or finance. In many cases, they also have graduate degrees. In addition to high levels of academic training, these professionals also tend to have years of experience marketing products in a specific field and making financial decisions that have a strong impact on a company’s performance.
In addition to developing the company’s image and crunching the numbers with financial professionals, this individual may also work with sales departments. He or she is often concerned with how products are displayed in stores, online and in other retail centers. The manager may also communicate with owners or managers of retail establishments to discuss options for attracting customers to their products.
The amount of communication a customer development manager has with customers is highly dependent on the size of the company. An individual working for a small local business, for example, might engage in community outreach, talking directly to customers to learn about their satisfaction levels. For companies with national or global customer bases, a manager can focus on analyzing customer demographics. He or she, for example, can find out which products or services are favored by individuals in certain regions, age groups or income brackets.
In short, this individual is usually a top-notch professional who pays attention to customer feedback and considers how that information should affect all facets of a customer-oriented business. He or she can report their findings to executives and can make suggestions on brand and product improvements. As marketers and product developers introduce new items, brands, and aspects of company imagery, the manager observes how these changes affect customer perceptions.
Protect your devices with Threat Protection by NordVPN
