Demonstrators promote products by showing consumers how they work, feel, taste, etc. Models, food demonstrators, instructional demonstrators, and house party demonstrators are all types of demonstrators with different duties.
There are several different tasks that a demonstrator must perform. What kind of protester a person becomes will determine his exact duties at work. Regardless of which type, he or she still performs the primary duty of promoting products to consumers by demonstrating to them how they look, work, feel, sound and/or taste. As a demonstrator shows consumers a product, he or she also convinces them why they should buy it. Models and demonstrations of food, instructions and at home are the most common.
People don’t often think of models as product demonstrators, but that’s exactly what they are. Models often demonstrate what clothing looks like on the human body, including jewelry and other types of accessories. From the runway to a photo shoot, models should be able to change into different outfits or accessories and demonstrate how products work. There are even some animals that perform modeling duties for a variety of pet-friendly products.
Food demonstrators usually work in supermarkets and are responsible for greeting customers and having them try the product on display. Often this type of demonstrator will provide consumers with a sample of a food or beverage, or even a coupon. Food demonstrators are responsible for answering any questions consumers may have about the product on display, which means they must conduct research on their products. Most companies that employ food demonstrators will train them and provide them with all the knowledge needed to be this type of demonstrator. People who want to make a long career out of being a food demonstrator should earn a degree in science or in marketing.
How-to demonstrators often show how products work in hardware or home improvement stores. Like food demonstrators, an instructional demonstrator is usually responsible for setting up displays and enticing consumers to view the product being displayed. Many people don’t know how to operate different hardware products, but after seeing a demonstrator show them how, they choose to buy the product. These types of demonstrators are often employed by power tool manufacturers so that new products can be introduced to the public in an instructional demonstration method. How-to demonstrators are very effective in increasing the profit levels of hardware or home improvement stores.
The house party demonstrator is another form of demonstrator that represents a company and its products. The demonstrator works as an independent consultant to the main company and usually receives a discounted price for the products he represents. He or she earns money from workshops or parties at consumers’ homes, where products can be demonstrated by the model and can be handled by potential buyers.
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