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Digital billboards use LED display technology to create video and animation for advertising. They can be used for corporate advertising and local news, but some argue they are an eyesore and need regulation. Regulations are in place to promote traffic safety, and law enforcement can use them to locate missing children.
As technology advances, new ways emerge for businesses to advertise their businesses. Digital billboards are free-standing signs that demonstrate how far the industry is from painted advertising and cardboard notices. Static signage or changing advertisements are made possible through the use of digital billboard technology.
A digital billboard is more expensive than a traditional painted sign. Charging rent to about six advertisers for just one sign can make the investment worthwhile. These electronic signs can be used not only for corporate advertising but also by local news outlets to display recent sports scores and more.
Billboards are signs that are outside the confines of the advertised business. A form of high-tech signage, a digital billboard uses LED display technology to create video and animation to enhance the effectiveness of a message. Due to the technology within this type of sign, the display can change so that different messages can be communicated within a short time. Some communities rely heavily on digital billboards, while others argue that these signs are an eyesore and need to be more strictly regulated.
Often, a digital billboard can be spotted at the top of a major highway or busy intersection. The goal, of course, is for advertisers to reach as many people as possible. Unfortunately, a changing message could suddenly divert a motorist’s attention. Fortunately, operators of these signs must adhere to certain regulations designed to reduce the chances of traffic accidents set by a federal or local authority.
The laws surrounding billboards are designed to promote traffic safety in a city. Flashing lights or sudden, abrupt changes to an advertisement are distracting, and as a result, regions, including the United States, do not allow such features in a digital sign. Lights can be used to illuminate a digital billboard, but the brightness of the sign must remain reasonable. Messages on a digital billboard can remain stagnant or change every 6-8 seconds or so.
Communities can rely on a digital billboard for business advertising and public safety. The technology in a digital billboard allows the message to change in a moment and from a remote location. Law enforcement personnel harness the technology and use these signals to help locate criminals and missing children, for example. The Amber Alert, which is a nationwide way for law enforcement agencies to locate missing children in the United States, has been used on digital billboards across the country.
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