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Digital brochures are a cost-effective way for businesses to promote their products and services. They can be easily distributed and updated, and provide a quick overview of the company. They can also serve as a company’s primary web presence.
A digital brochure is promotional material that is provided in a digital format for easy reading and distribution. Businesses can use digital brochures to reach a wider audience and provide updates on their products and services. They could be designed in-house or outsourced to an advertising firm or graphic designer who specializes in these types of communications. Costs for the design can vary, depending on who does the work and how extensive it is.
Traditional paper brochures are colored for maximum effect and usually come in the form of two- or three-fold leaflets that can be easily picked up and perused. A digital brochure maintains the vibrant colors and tradition of providing a quick informative overview rather than a detailed discussion of a product, company or event. The goal is to quickly convey information to consumers in a format that will be memorable.
Businesses can distribute digital brochures in electronic press kits and promotional packs. The basic overview could be very useful for news agencies and other agencies looking to write about a company and its services. They may also be made available on a website for online viewing or downloading for future reference. Like a paper brochure, the document usually includes contact information so people can call or email if they have questions or want to make arrangements to do business with the company.
Some businesses might maintain a digital brochure as their primary web presence. An online presence can be useful for businesses that want to appear in search results, such as a deli that wants to attract visitors, but it may not need to be extensive. A digital brochure can provide a middle ground by establishing a web presence without creating significant costs. The company can easily update its brochure when prices, products or services change.
The production costs of digital brochures can be lower than those of paper brochures, because the company does not need to bear the printing costs, although it could choose to use both paper and digital formats if it feels the need for a brochure paper. The savings could allow the business to spend slightly more on designing a digital-only brochure, if they are within a certain amount of budget. Another benefit of digital brochures is how easy it is to update. Businesses don’t have to worry about consumers running into outdated company information like old prices or invalid phone numbers.
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