What’s a digital catalog?

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A digital catalog is a computer file or website used to provide examples of a person’s work or products that a company offers in a digital format. These are often delivered through a combination of graphic images, such as images of a product, along with text that offers descriptions and additional information. Such catalogs can be used by online retailers, allowing customers to view products online and then order those products either directly or through a sales associate. A digital catalog can also be used to provide a body of information in a digital format, such as examples of an artist’s work or shared resources within an organization.

The software used to create a digital catalog can vary quite a bit, depending on the preferences of the catalog designer. Different programs can be used to create more or less interactive catalogs, although the overall design of any catalog is usually to make the information easily accessible. The software can be used to create a digital catalog through a slideshow or as a series of virtual pages that can be “browsed” in a similar way to a physical catalog. Other formats may be simpler and present the catalog as a series of web pages that can be easily navigated.

A digital catalog is typically used by a manufacturer or retail business to provide information about available products or services to customers. Manufacturers often use this type of catalog to allow other businesses, individuals, and retailers to peruse the products they offer without the need for a paid sales employee. Retail companies also use these catalogs for similar purposes, although the information provided with such catalogs may be presented more like an advertisement. A digital catalog for these types of businesses is often part of a website which can then be used to order the products shown directly or to contact a sales association for more information and ordering assistance.

There are other ways a digital catalog can be used for less commercial purposes. Since the intention of a catalog is typically to present information in an easily navigable manner, these catalogs can be used to demonstrate the work of an artist or other individual. While artists often use portfolios to demonstrate their work, a catalog can be used to not only showcase work, but potentially sell products as well. Organizations and businesses can also create a digital catalog for internal use, allowing for easier access and reference to shared assets across the business.

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