What’s a director of analysis’ role?

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A director of analysis handles some crucial responsibilities within an organization. While the job title may vary in its application across organizations, the core role remains largely similar. Working to lead the analytics team in a collaborative environment, usually under the direction of the VP of Analytics, the Director will use strong statistical and analytical skills to analyze data from multiple sources. Once the data analysis is complete, he will translate the results into actions the organization needs to take and then communicate these findings and recommendations to the appropriate departmental executives. In addition, the role will require the supervision of both junior and senior analysts and, in some cases, may involve business development activities.

Typically, a director of analytics analyzes data in areas such as marketing, sales, and product development. Often, the director is responsible for cross-functional projects, managing the relationship between departmental specialists and analyst specialists, while ensuring that the project meets organizational goals. In organizations that provide data-driven products and services to customers, the chief analytics officer is often responsible for educating customers on how to use the company’s products or services to gain insight into their operations. In addition, the director may be responsible for attracting new clients, often working as part of a business development team where demonstration of analytical capabilities is required.

The director of analysis will have completed, at a minimum, a bachelor’s degree in a quantitative field of study, such as statistics, economics or mathematics. Some organizations prefer completing a master’s degree in a quantitative field. Analytics directors will use this educational background to compile and interpret data results that they can use to make recommendations for organizational strategy. Skills used regularly include data and intelligence analysis, forecasting trends, identifying actionable insights, and tracking performance-related metrics. Other responsibilities may include working with the VP of Analytics to design and implement data analytics solutions.

Experience and intimate knowledge of various statistical software programs, such as SPSS, is crucial for the analysis director to do his job efficiently. Excel is another program that he or she must be able to handle ably to analyze data and prepare presentation graphics. Overall, the objective of the position is to use data analysis to effectively define solutions that will produce a return on investment. Doing so requires skilled management and assumed leadership in the organization.

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