A door buster is a low-priced item used to attract customers to a store, generating traffic and sales. Retailers use it to sell items that haven’t sold well, reduce taxable inventory, and lure customers to buy other items. Customers benefit from getting a deal and boosting consumer confidence.
The door buster is a sales and marketing strategy that is sometimes used with retail businesses. Essentially, it’s a deal on a low-priced type of item that grabs consumers’ attention and draws them into the store. Once in the store, customers can secure the discounted item and presumably search the store for other items they might need or want.
As the colorful name suggests, a concierge is thought to be a deal that customers are unable to resist. Instead of shopping elsewhere, consumers will rush to the store to take advantage of the special and secure the sale item. The amount of traffic the sale is generally expected to generate is so great that consumers are ready to burst through the establishment’s entrance to purchase the item for sale before the store sells out.
For many retailers, a baseboard is an item that hasn’t sold well at its current retail price. In order to remove the item from the general inventory, the retailer decides to reduce the price to the point that consumers who have been put off by the original price will suddenly find it feasible to buy the item. While this means that the goods are sold at a loss, the retailer gets back some of the investment associated with them. Selling the item as a door buster also reduces taxable inventory and can create a tax break for the retailer, depending on applicable tax laws.
In addition to emptying an item from active inventory that isn’t selling well, retailers also often use the door bust as a hook or lure into the store. Often, consumers go to the store to secure the item, but then spend their time looking for other items they might need or want. Thus, the port buster helps generate sales of other items, which can help offset any residual losses incurred by the special’s low selling price.
Consumers benefit from selling a baseboard by purchasing an item that may be desirable, but the customer could not justify buying it at the original retail price. The level of satisfaction received from getting a deal often helps boost consumer confidence and also makes it possible to stretch household budgets to accommodate additional purchases that would not have been considered otherwise.
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