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Drive-ins are facilities where customers can use services from their vehicles, such as movie theaters, restaurants, and banks. The concept became popular in the 1950s, but has since declined. Modern establishments may offer perks or nostalgia to attract customers, and prices may be slightly higher due to the extra staff and infrastructure required.
A drive-in is a facility that allows patrons to use their services while remaining in their vehicles. A well-known example of this type of establishment is the drive-in movie theater, but there are other forms as well, ranging from restaurants to pharmacies. The idea behind this type of establishment is that it is more convenient for customers, who may be willing to pay a higher price for the ease or novelty of using one.
The first drive-in theater was established in New Jersey in 1933 and proved to be a great success. In this type of theater, movies are shown on a giant screen that sits at one end of a field or parking lot. Customers are directed to specific car parks where they settle down to watch the show. Because many people associate these theaters with the decades in the mid-20th century, many of these theaters capitalize on the nostalgia factor by showing classic movies, and some may offer concession stands and other amenities to make patrons even more at ease.
At a drive-in food establishment, people park in a lot and restaurant staff come to them to take their orders. Especially in the 1950s, food drive-ins got pretty extravagant, with staff flying roller skates and clipping trays to car windows. In a related concept, drive-throughs, customers walk up to a pick-up window to order their food.
Drive-in banking is also common in some regions of the world, with many banks using capsule pipelines, also known as pneumatic tubes, to send messages and funds between drivers and storytellers. Some pharmacies and other stores also offer similar services for customers who don’t feel like going inside.
The drive-in’s heyday was probably in the 1950s, when car ownership among ordinary people increased dramatically and gas was still extremely cheap, creating a world where people were encouraged to drive and enjoy the roads. These structures were very common in the mid-20th century, although they have been in decline ever since. Modern establishments may offer special perks to their customers or refer back to the 1950s in hopes of inducing people who are feeling a little homesick to stop doing business.
Because a drive-in requires more staff and infrastructure than an establishment with a traditional walk-up counter, the cost of products can be slightly more expensive to compensate. Some consumers find it worth it, as using a drive-in saves time. Other consumers simply appreciate the novelty, finding something pleasant in waiting for an attentive staff.
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