A trade show is a meeting for companies in a specific industry to display their products and services. Exhibitors rent space in a convention center to set up booths, and the show organizers provide basic assets. Attendance may be open to the public or limited to registered visitors. Virtual trade shows have also gained popularity.
Also known as a trade show, a trade show is a meeting organized for companies in a specific industry to set up displays and demonstrations of their products and services. Trade shows of this type are often held on an annual or semi-annual basis and are sometimes open to the public. Trade shows often feature special events for exhibitors, such as seminars from leading figures within the industry.
A basic structure for a trade show involves renting space in a convention center where each participating company can set up what is known as a trade show booth. The space is then divided into a number of square or rectangular grids reserved by the participants to set up their screens. Often, a single company may reserve one or more of these plazas, depending on the size of exhibit they wish to create.
As part of the leasing agreement, the show organizers will arrange the basics as simple drapes that provide backdrops for each designated exhibit space and a power source for any electronic equipment attendees may desire. A rectangular table and a couple of chairs are usually included, although this is not always the case. Exhibitors are free to use these assets or bring their own trade stand equipment with them to create a more personalized display.
Depending on the nature of the fair, attendance may be open to anyone or limited to registered visitors and attendees only. Trade shows associated with the telecommunications industry are often open to the public, allowing potential customers to review offerings from various communications services and possibly make contacts that can be pursued later. Other shows are considered commercial only, meaning they are closed to the public. This is often true of any trade show or expo that focuses on selling directly to registered conference attendees only, such as a trade show built around the hospitality or banking industry.
While a traditional trade show takes place in a physical location, the concept of a virtual trade show has gained some popularity in recent years. Using online resources, registered guests can access a website set up for the event and take a virtual tour of all online exhibits created by participating vendors. A virtual trade show has many advantages, including the ability to use the latest Internet technology to create interesting presentations. Other benefits include the low setup cost and the lack of any travel costs to attend the trade show.
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