Fashion advertising photographers take pictures to sell clothing and accessories, collaborating with models, stylists, and designers. They use digital cameras and photo editing software, and must stay current on industry trends and technology. They may also use traditional film cameras.
Fashion advertising photographers are professionals who take pictures in an effort to convince viewers to purchase an item of clothing or accessory featured in the photos. These individuals must have solid interpersonal communication skills to collaborate with models, stylists and designers on how the photos will look. A fashion advertising photographer needs to determine the most effective way to display an item in a photo and stay current on industry trends to stay competitive in this ever-changing field.
A fashion advertising photographer’s main duty is to capture shots of models at angles that emphasize certain clothing items their business is trying to sell. This type of professional usually uses a digital camera and needs to know how to manipulate camera features, such as the flash, which provide extra light in a dark scene. Also, the camera’s filters are useful for capturing photos that aren’t cluttered by decreasing the amount of light present in the photo.
After taking pictures, a photographer in the fashion world must transfer them to a computer and edit them before submitting them for publication online, on an advertising poster or in print media. The computer process involves manipulating the photos to bring out certain colors or aspects of the photos, such as drawing attention to a company’s new dress, making it a vibrant color, and allowing the rest of the photo to remain black and white. For this reason, a fashion advertising photographer must be extremely comfortable with using photo editing software programs. Also, he or she needs to work well under pressure to meet deadlines.
Photographers who help fashion designers market their products sometimes use traditional film cameras to capture images of models instead of using digital devices. In this situation, a fashion advertising photographer must be well versed in the correct method of developing silver halide film using a darkened room that has print processing equipment. This individual should consult with the fashion design firm they are working for to determine their desired method of generating photos.
Keeping technical skills constantly up to date is another important part of a fashion photographer’s job. He or she needs to attend training opportunities available at fashion industry conferences to learn about new camera technologies and photographic principles. A fashion advertising photographer also needs to regularly look at competing designer ads in magazines and websites to determine better ways to approach their own photos.
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