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Fashion artists use traditional and digital media to create visual images of garments to entice buyers. They work with designers to develop a central theme and often place fashion in unexpected locations to draw attention. Digital media allows for enhancements, but can also be criticized for unrealistic depictions of models. Some designers work exclusively with one artist to promote their lineup.
A fashion artist works with fashion designers and art directors to design creative and artistic visual images of a garment through the use of both digital and traditional artistic media. Generally, the artist is asked to create images to entice buyers to buy fashions and is tasked with using his fashion sense to develop a central theme for a project. The artist often makes various representations or digital images of fashion in different situations and even on different models. Works by fashion artists are usually found in advertising, the fashion industry and in individual design studios.
After a clothing designer has produced a new clothing line, a fashion artist is usually called in to create an advertising image intended to start a buzz in the fashion industry. Often, the artist uses several different types of media to create the desired image. From pencil drawings to watercolors and digital computer images, fashion comes to life and is given an attitude by the artist. When all goes well, the artist will come up with a design that will have potential buyers heading to the stores to buy the clothes. Occasionally, this type of excitement is caused by the artist rendering of a model, celebrity, or specific location.
From very raw and proper renderings to modern art imagery, the fashion artist’s job is to give fashion credit. By placing fashion in an unexpected or unconventional location, the stylist has the ability to draw more attention to the garment. This type of scenario can be as simple as drawing a swimsuit model wearing a bathing suit against a snowy backdrop. By placing the piece in an unexpected location, the fashion artist effectively drew more attention to the product. This is also known as a type of shock advertising.
When using digital or computer-aided media, images can be enhanced or airbrushed. This allows the artist to change the fashion and model to give the image a desirable look. Often criticized for depicting a much smaller waist or longer legs on a model, a fashion artist uses the technique to add appeal and desire to the garment. Some stylists will only use one artist exclusively to promote a fashion lineup. This is beneficial for both the designer and the artist as it allows the designer to design according to the artist’s rendering strength style and the artist to have a clear understanding of what the designer likes.
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