A fashion coordinator needs a sense of style, marketing experience, knowledge of fashion trends, and the ability to accessorize. They work for fashion magazines, TV shows, and department stores, and must keep up with changing trends and target markets. They also organize fashion events and work with other media, such as film companies.
A fashion coordinator must have a sense of style, marketing experience, knowledge of various styles, knowledge of what motivates consumers to buy, and in-depth knowledge of the latest fashion trends. Most fashion coordinators prepare a specific set or style of clothing for fashion events, including model photo shoots, theater or television shows, high-end department stores, fashion shows, and other fashion-related promotional events. One of the most important parts of being a successful fashion coordinator is accessorizing accessories. A fashion coordinator typically works for a fashion magazine, theater or television production company, or as a freelance consultant, hired and paid for each job. Due to the nature of this job, most of these positions are found in large metropolitan areas.
A basic duty of a fashion coordinator is to keep a close eye on ever-changing fashion trends. The fashion industry is often at the forefront and often creates or promotes its own trends. Fashion coordinators must ensure that their fashion sense keeps up with the many new directions in which the fashion industry can move or develop. For example, if purple calf belts are being worn by several celebrities in Hollywood, a fashion coordinator might feel this as the start of a fashion trend.
Fashion coordinators must also be very aware of the target market. An advertising layout or catalog may be selling the latest fashion trends for young women and the director may want to communicate a consistent style or look through the entire catalogue. Fashion coordinators ensure that all relevant accessories, jewelry, makeup, bags, shoes and other items fit into this consistent look. A good sense or “eye” for fashion is key to creating and maintaining a fashion-specific look for these types of jobs.
Attention to detail is also an important factor in this work. When a fashion coordinator is called upon to organize a fashion event, it’s important to know which models have the right look and hire them for the event. Fashion coordinators must have an extensive network that provides access to many different types of models. Other important job duties include designing the look and feel of the event, organizing the event, and conducting rehearsals.
Fashion coordinators also work with other types of media, such as television production facilities and film companies, to make clothing and wardrobe selections for on-air personalities such as newscasters. With on-air personalities, a fashion coordinator ensures that a certain on-air persona is created and maintained. In movies, it can be important for actors to wear specific clothes for a specific period in history. Fashion coordinators will work to ensure the right clothes are available to represent this period.
Protect your devices with Threat Protection by NordVPN
