A fashion sales representative sells a clothing manufacturer’s products to fashion buyers and works with the marketing department. Knowledge of fashion and marketing is necessary, and education in fashion merchandising, fashion design, or marketing can be helpful. Creativity and networking skills are also important.
A fashion sales representative is an individual who works directly for a clothing manufacturer. This person’s job is to interact with fashion buyers, who may work in large department stores, catalog stores or small stores, and share each season’s new clothing line and ultimately sell the clothes. As a result, this job requires a mix of fashion and style knowledge, as well as marketing and advertising skills. Anyone working as a fashion sales representative must be passionate about fashion and style and must be a friendly, outgoing person who is good at making the sale.
Many people work for this job in the fashion industry, often getting internships or entry-level jobs in various places and making connections. Others will pursue education in fashion merchandising or fashion design; these degrees are often found in technical schools. For those who are more interested in marketing, or hoping to be promoted into managerial roles, a bachelor’s degree in marketing would also be very helpful. This career can be approached in many different ways, and certainly not all fashion sales reps were required to earn a four-year college degree in order to be successful.
In general, most of the work of a fashion sales representative will be selling the company’s product to buyers who will sell it in their own stores. As a result, this person must be good at networking and must have extensive knowledge of your product. This is also where knowledge in fashion design comes in handy, as the fashion sales representative must also have the ability to knowledgeably discuss current trends, styles and unique fashions created by the company to entice buyers to buy the product and resell it. it. .
When a fashion sales rep isn’t meeting with fashion buyers, he or she will likely be working with the company’s marketing department. This is particularly true if the company sells its clothing or accessories, such as through a website or catalog, or even through an outlet store. The successful fashion sales rep can eventually help design marketing campaigns and do current market research to see what is working effectively and what is not. As a result, creativity is also a very important skill to have in this position, as well as understanding the various marketing and advertising techniques that can be used.
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