What’s a Financial Sales Consultant’s Role?

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Financial sales consultants manage the financial needs of clients, with customer service being a key responsibility. They may work for retail banks, introducing new products and meeting with clients, and must stay up-to-date with upcoming offerings and economic conditions. They have autonomy in creating portfolios for clients and may obtain licenses to participate in financial markets.

A financial sales consultant’s job is to manage the financial needs of individual or institutional clients. This process may involve participation in financial markets, in which case a representative must be licensed for this activity. The type and size of transactions and clients a consultant works with depends on the type of organization he works for. However, customer service is one of the main responsibilities of a professional who interacts with the public and other industry players.

As a sales financial consultant, an individual may be employed by a retail bank. Customer service is likely to be a major component of the tasks associated with this position. Sales professionals often meet with retail customers to assess their needs and determine how the financial institution can best accommodate those expectations. In some cases, it may be that the sales consultant introduces new products or updates an existing offering that a customer is already using. This could result in increased revenue for the bank and a higher commission for the consultant.

Depending on the type of organization a consultant works for, client meetings can be random or scheduled. In a retail banking environment that is open to the public, a representative is more likely to meet customers as they approach the premises. In a larger institution, this professional may have a more structured day where meetings are formally scheduled and the economic status of clients is known.

Financial industry organizations routinely introduce new products to customers. It is usually up to the finance sales consultant to become familiar with upcoming offerings and to know who the products are best suited for. Some of the items a financial sales consultant will present to clients depend on the interest rate environment, products such as mortgages and fixed income investments. A sales professional is usually well versed in cost solutions for an employer and individuals depending on economic conditions.

There is some autonomy associated with the financial sales advisor role, even if that rep reports to a more senior manager. The representative can be expected to create a savings, insurance or investment portfolio for clients. These funds are usually designed to get individuals towards their ultimate goals without exposing them to huge risk. Subsequently, it is common for advisors to obtain financial licenses and certifications that allow them to participate in the markets where stocks and bonds are traded and insurance products sold.




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